📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jackie Norris US Inactive

JACKIE NORRIS FOR US SENATE

ad creative

Ad copy

Hearing politicians like Ashley Hinson say that political violence is a "left issue" isn't just inaccurate – it's keeping us from coming together to say enough is enough. Until we start looking at everyone as neighbors, not enemies, we are never going to be able to move forward as Americans. We ALL have to do better for the sake of our country, each other, and for our kids.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score30.5/100
Spend / Reach / Long. / Eff.0.0 · 50.6 · 0.8 · 70.8
Spend range<USD 99
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 6.6
Est. audience size100,001 – 500,000
Days live4 (2025-09-18 → 2025-09-22)
Created2025-09-18
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Jackie Norris
Surfaced by“senate:Jackie Norris”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, seniors
Symbolsfamily
Call to actionnone
Standout elementbold teal-and-dark overlay text 'our kids are watching.' contrasted against a warm community hall scene
TacticThe ad uses a unity-over-division appeal — invoking children and community responsibility — to implicitly attack opponent Ashley Hinson for partisanship while positioning Jackie Norris as the mature, bridge-building alternative.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 9.1%
65+ · male 22.0%
65+ · female 23.8%
55-64 · unknown 0.1%
55-64 · male 18.2%
55-64 · female 11.7%
45-54 · unknown 0.0%
45-54 · female 4.2%
18-24 · male 0.3%
35-44 · unknown 0.1%
35-44 · male 5.4%
35-44 · female 2.3%
25-34 · unknown 0.0%
25-34 · male 1.5%
25-34 · female 0.7%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Graham Platner
ME — Graham Platner 55d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Colin Allred
TX — Colin Allred 29d live