Susan Collins US Inactive
COLLINS FOR SENATOR
Honest and True
Ad copy
You can take the girl out of the County, but you can’t take the County out of the girl. Susan Collins stays true to her roots and will NEVER change.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.4/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 80.0 · 2.8 · 60.2 |
| Spend range | USD 3,500–3,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Collins casually walking her dog in a small-town setting with a moose statue in background, evoking genuine Maine identity |
| Tactic | The ad leverages nostalgic hometown identity and a folksy aphorism to humanize Collins and inoculate against flip-flopper attacks by positioning her as authentically rooted and unchanging. |
Where it ran (delivery by region)
| Maine | 100.0% |
| New Hampshire | 0.0% |
Who saw it (delivery)
| 18-24 · male | 12.0% |
| 25-34 · male | 27.9% |
| 18-24 · female | 16.5% |
| 25-34 · female | 43.2% |
| 25-34 · unknown | 0.3% |
| 18-24 · unknown | 0.1% |
