Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
Hey, I’m Mallory McMorrow. I’m running for U.S. Senate in Michigan, and I’m asking you to make a donation to my campaign. I’m not here with fake deadlines or to push bogus matches or make up random goals. We’re building something real, but we have set a high bar to stay on track, one that’s going to take real investment early on. Our campaign's success hinges on the money we raise right now. Your donation, no matter the amount, helps us show up in every community and reach every voter. We’re already on our way. We kicked off a statewide brewery tour to invite anyone to come out to grab a beer, get to know me, and share what they want to see in our state’s future. And people are showing up bigtime! Wall-to-wall, shoulder-to-shoulder. But running events like this 𝘳𝘪𝘨𝘩𝘵 takes money. And we’ve got to keep this thing going to reach every corner of this state across 𝘣𝘰𝘵𝘩 peninsulas. When we all go in together, small dollars add up to big investments. And we’ve got momentum baby! And with your support, we can keep it going.
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Performance proxies
| Overall score | 43.0/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 59.2 · 27.0 · 56.8 |
| Spend range | USD 700–799 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 42.83 |
| Est. audience size | — |
| Days live | 99 (2025-07-09 → 2025-10-16) |
| Created | 2025-07-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in casual bookshelf setting with highlighted word 'future' in yellow subtitle text |
| Tactic | The anti-gimmick honesty framing ('no fake deadlines, no bogus matches') builds trust by calling out common political fundraising tactics, positioning McMorrow as authentic and differentiated to motivate early donors. |
Where it ran (delivery by region)
| Michigan | 48.8% |
| California | 6.9% |
| New York | 3.9% |
| Illinois | 2.8% |
| Florida | 2.7% |
| Ohio | 2.4% |
| Massachusetts | 2.1% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 6.1% |
| 65+ · male | 32.6% |
| 65+ · female | 22.4% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 14.0% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.5% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.2% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.6% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
