Friends of Bryce Reeves
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May 6th is quickly approaching and I can't win this race without your help. Please join Governor Youngkin and many other strong conservative leaders in endorsing my bid for re-election. It is because of your continuous support that I am able to pass strong conservative legislation down in Richmond, and I look forward to having the opportunity to do just that after we WIN BIG on May 6th!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 40.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 68.1 Β· 1.7 Β· 69.1 |
| Spend range | USD 300β399 |
| Impressions | 40,000 β 44,999 |
| CPM (β $/1k impr) | USD 8.22 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 7 (2023-04-28 β 2023-05-05) |
| Created | 2023-04-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | VA β Bryce Reeves |
| Surfaced by | βsenate:Bryce Reevesβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Governor Youngkin's circular portrait photo paired with his signature and quote lending explicit high-profile endorsement credibility |
| Tactic | The ad leverages borrowed authority by centering a prominent gubernatorial endorsement with signature and direct quote to transfer Youngkin's political capital to Reeves ahead of a May 6th primary. |
| Virginia | 100.0% |
| 25-34 Β· unknown | 0.0% |
| 35-44 Β· male | 9.7% |
| 25-34 Β· male | 7.4% |
| 35-44 Β· female | 6.1% |
| 65+ Β· female | 21.1% |
| 65+ Β· male | 14.6% |
| 45-54 Β· female | 5.1% |
| 45-54 Β· male | 8.3% |
| 55-64 Β· female | 10.7% |
| 55-64 Β· male | 11.0% |
| 25-34 Β· female | 5.4% |
| 55-64 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |