Brandon Brown for South Carolina
Chip in to flip South Carolina blue and send Lindsey Graham packing!
Democrat Brandon Brown just announced his campaign for Senate. Brandon is a life-long South Carolinian who is driven by his faith. He’s ready to flip South Carolina blue and send Lindsey Graham packing. Will you chip in and become a Founding Donor to our campaign today?
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| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 51.9 · 9.9 · 55.2 |
| Spend range | USD 400–499 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 52.89 |
| Est. audience size | — |
| Days live | 37 (2025-07-22 → 2025-08-28) |
| Created | 2025-07-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Brandon Brown |
| Surfaced by | “senate:Brandon Brown” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Humorous 'Lindsey Graham Retirement Fund' framing with opponent rendered in desaturated grayscale beside a vibrant candidate |
| Tactic | The mock 'retirement fund' framing transforms a standard fundraising ask into a punchy, memorable attack, using humor and contrast to motivate small-dollar donors through ridicule of the incumbent. |
| South Carolina | 17.4% |
| California | 10.8% |
| North Carolina | 7.5% |
| Florida | 6.5% |
| Texas | 5.9% |
| Georgia | 3.7% |
| New York | 3.6% |
| 18-24 · female | 0.1% |
| 45-54 · male | 3.2% |
| 65+ · male | 30.3% |
| 65+ · female | 39.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.8% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 3.3% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.7% |
| 35-44 · female | 1.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 25-34 · female | 0.8% |
| 65+ · unknown | 0.6% |