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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

Ad copy

🚨BREAKING: Multiple polls show our campaign TIED with John Sununu. 🚨 National Republicans and their dark money allies already see this as one of their best chances to flip a Senate seat. If they take New Hampshire, Democrats have no shot at winning back the majority. This race is way too close for comfort. But we’ve won tough races before – with the support of a strong grassroots movement of people like you. Will you chip in $5, $10, or whatever you can today to defend this Senate seat? Let’s fight with everything we have to hold New Hampshire and help Democrats win control of the Senate to provide a check in Washington.
🚨BREAKING: Multiple polls show our campaign TIED with John Sununu. 🚨 National Republicans and their dark money allies already see this as one of their best chances to flip a Senate seat. If they take New Hampshire, Democrats have no shot at winning back the majority. This race is way too close for comfort. But we’ve won tough races before – with the support of a strong grassroots movement of people like you. Will you chip in $5, $10, or whatever you can today to defend this Senate seat? Let’s fight with everything we have to hold New Hampshire and help Democrats win control of the Senate to provide a check in Washington.
🚨BREAKING: Multiple polls show our campaign TIED with John Sununu. 🚨 National Republicans and their dark money allies already see this as one of their best chances to flip a Senate seat. If they take New Hampshire, Democrats have no shot at winning back the majority. This race is way too close for comfort. But we’ve won tough races before – with the support of a strong grassroots movement of people like you. Will you chip in $5, $10, or whatever you can today to defend this Senate seat? Let’s fight with everything we have to hold New Hampshire and help Democrats win control of the Senate to provide a check in Washington.
🚨BREAKING: Multiple polls show our campaign TIED with John Sununu. 🚨 National Republicans and their dark money allies already see this as one of their best chances to flip a Senate seat. If they take New Hampshire, Democrats have no shot at winning back the majority. This race is way too close for comfort. But we’ve won tough races before – with the support of a strong grassroots movement of people like you. Will you chip in $5, $10, or whatever you can today to defend this Senate seat? Let’s fight with everything we have to hold New Hampshire and help Democrats win control of the Senate to provide a check in Washington.

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Performance proxies

Overall score50.8/100
Spend / Reach / Long. / Eff.50.6 · 76.3 · 21.5 · 54.6
Spend rangeUSD 5,000–5,999
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 57.89
Est. audience size
Days live79 (2026-02-05 → 2026-04-25)
Created2026-02-05
Creative variants4 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side candidate photos with red negative framing on Sununu vs. blue positive framing on Pappas, with +3 poll margin graphic
TacticClassic urgency-and-fear fundraising tactic using a tied-race poll to trigger alarm about losing Senate majority, driving small-dollar donations through grassroots threat framing.

Where it ran (delivery by region)

New Hampshire32.8%
Massachusetts12.2%
California8.1%
Florida5.2%
New York4.4%
Maine2.8%
Vermont2.2%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 2.3%
65+ · male 29.1%
65+ · female 43.2%
55-64 · unknown 0.2%
55-64 · male 6.1%
55-64 · female 9.5%
45-54 · unknown 0.1%
45-54 · female 3.4%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.5%
35-44 · female 1.8%
25-34 · unknown 0.0%
25-34 · male 0.7%
25-34 · female 0.8%
65+ · unknown 1.0%

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