AMY MCGRATH FOR SENATE, INC.
Let's get to work.
I can promise you this: If you send me to Washington, I’ll be a different kind of senator. I’ll fight for Kentuckians with everything I’ve got.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.0/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 3.9 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | — |
| Days live | 15 (2020-08-27 → 2020-09-11) |
| Created | 2020-08-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Removed content notice replacing the actual ad creative, foregrounding the platform policy conflict |
| Tactic | The ad leverages a personal pledge and military-inflected resolve ('ready for takeoff') to position McGrath as a scrappy, authentically different alternative, appealing to voter frustration with Washington insiders. |
| Kentucky | 99.9% |
| Indiana | 0.0% |
| Ohio | 0.0% |
| West Virginia | 0.0% |
| Tennessee | 0.0% |
| Virginia | 0.0% |
| 13-17 · unknown | 0.0% |
| 65+ · male | 1.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 4.2% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 3.3% |
| 55-64 · male | 3.1% |
| 35-44 · male | 9.6% |
| 25-34 · unknown | 0.2% |
| 45-54 · female | 6.2% |
| 65+ · unknown | 0.0% |
| 35-44 · female | 9.8% |
| 25-34 · male | 16.8% |
| 45-54 · male | 5.4% |
| 18-24 · male | 9.3% |
| 25-34 · female | 17.4% |
| 18-24 · female | 12.4% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |