📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

Mary Peltola for Congress

ad creative

Ad copy

It’s time to elect a Regular Alaskan who understands the issues we face every day—which is why I’m running for Congress! Join #TeamMary today! ⬇️⬇️⬇️

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.4/100
Spend / Reach / Long. / Eff.43.1 · 85.0 · 15.2 · 66.2
Spend rangeUSD 2,500–2,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 12.22
Est. audience size500,001 – 1,000,000
Days live56 (2022-09-13 → 2022-11-08)
Created2022-09-12
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolscapitol statue
Call to actionlearn more
Standout elementIndigenous woman candidate speaking directly to camera against a government monument backdrop with folksy, relatable subtitle text
TacticThe ad leans into authenticity and relatability by positioning Peltola as an everyday Alaskan using colloquial, grounded language to build grassroots trust.

Where it ran (delivery by region)

Alaska100.0%
Missouri0.0%
Rio Grande do Sul0.0%
Nebraska0.0%
Idaho0.0%
California0.0%
Almaty Region0.0%

Who saw it (delivery)

13-17 · female 0.0%
35-44 · female 10.2%
65+ · female 7.1%
65+ · male 5.6%
18-24 · female 5.0%
25-34 · female 11.0%
25-34 · male 12.8%
45-54 · female 7.8%
45-54 · male 8.6%
35-44 · male 11.5%
13-17 · male 0.0%
55-64 · male 7.3%
18-24 · male 4.4%
25-34 · unknown 0.2%
35-44 · unknown 0.2%
45-54 · unknown 0.1%
65+ · unknown 0.1%
18-24 · unknown 0.1%
55-64 · unknown 0.1%
55-64 · female 7.8%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live