πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Wiley Nickel US Inactive

Wiley Nickel for North Carolina

ad creative

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Ad copy

❗❗Tillis has pulled out of the race. Trump is set to handpick a new Republican candidate. ❗❗ Thom Tillis has just announced that he won’t be running for re-election. That means Donald Trump is going to β„Žπ‘Žπ‘›π‘‘π‘π‘–π‘π‘˜ our new opponent. Wiley Nickel is the only Democrat in this race. Our grassroots team is the last line of defense between North Carolina and another MAGA extremist in Washington. Can you rush a donation right now to flip this open Senate seat and send a Democrat to the Senate from North Carolina?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score34.2/100
Spend / Reach / Long. / Eff.23.7 Β· 53.0 Β· 4.1 Β· 56.1
Spend rangeUSD 400–499
Impressions9,000 – 9,999
CPM (β‰ˆ $/1k impr)USD 47.32
Est. audience sizeβ€”
Days live16 (2025-07-07 β†’ 2025-07-23)
Created2025-07-07
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNC β€” Wiley Nickel
Surfaced byβ€œsenate:Wiley Nickel”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSplit blue/red design contrasting a smiling Nickel against a dark silhouette and aggressive image of Trump
TacticUrgency-driven fundraising ad exploiting the open-seat opportunity by casting Trump as the looming threat, framing Nickel as the sole grassroots defender against MAGA extremism to prompt immediate donations.

Where it ran (delivery by region)

North Carolina100.0%

Who saw it (delivery)

18-24 Β· female 0.7%
45-54 Β· male 3.9%
65+ Β· male 19.7%
65+ Β· female 36.6%
55-64 Β· unknown 0.1%
55-64 Β· male 6.7%
55-64 Β· female 12.5%
45-54 Β· unknown 0.1%
45-54 Β· female 6.0%
18-24 Β· male 1.1%
35-44 Β· unknown 0.1%
35-44 Β· male 3.2%
35-44 Β· female 4.0%
25-34 Β· unknown 0.1%
25-34 Β· male 2.4%
25-34 Β· female 2.4%
18-24 Β· unknown 0.1%
65+ Β· unknown 0.4%

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