Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
In Clarksburg, I officially filed with the West Virginia Secretary of State for the U.S. Senate to provide principled conservative leadership that puts West Virginia families first. I am running to defend the Constitution, protect our Second Amendment rights, secure the border, restore limited government, and challenge Washington insiders who have failed the people of our state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.8 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-01-19 → 2026-01-23) |
| Created | 2026-01-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue, guns 2a, us flag |
| Call to action | none |
| Standout element | Candidate signing official filing documents before the West Virginia Secretary of State seal, lending ceremonial legitimacy to the campaign launch |
| Tactic | The ad uses a formal filing moment as a credibility anchor, positioning Willis as a serious, action-taking conservative outsider ready to challenge Washington insiders on behalf of West Virginia families. |
Where it ran (delivery by region)
| West Virginia | 92.4% |
| Ohio | 1.1% |
| Pennsylvania | 1.0% |
| Maryland | 0.8% |
| Virginia | 0.8% |
| Kentucky | 0.6% |
| Florida | 0.5% |
Who saw it (delivery)
| 18-24 · female | 2.6% |
| 45-54 · male | 9.3% |
| 65+ · male | 13.1% |
| 65+ · female | 17.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.4% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.7% |
| 18-24 · male | 5.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.6% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.1% |
| 25-34 · female | 2.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
