Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy US Senate Idaho
Josh Roy US Senate Idaho
Challenging Jim Risch
Challenging Jim Risch
Ad copy
Josh Roy US Senate Idaho
Josh Roy US Senate Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 87.0 · 3.6 · 78.5 |
| Spend range | USD 600–699 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 2.36 |
| Est. audience size | — |
| Days live | 14 (2026-04-24 → 2026-05-08) |
| Created | 2026-04-24 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Red-white-and-blue star graphic with 'Endorsed By: Conservatives Of Idaho' badge prominently centered |
| Tactic | The ad leverages a conservative grassroots endorsement badge as its primary credibility signal to reassure Republican primary voters that Josh Roy is the authentic conservative choice. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 14.9% |
| 45-54 · male | 7.0% |
| 65+ · male | 4.1% |
| 65+ · female | 1.9% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 5.4% |
| 55-64 · female | 2.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.1% |
| 18-24 · male | 23.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.5% |
| 35-44 · female | 3.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 18.5% |
| 25-34 · female | 6.6% |
| 18-24 · unknown | 0.5% |
| 65+ · unknown | 0.0% |
