COLLINS FOR SENATOR
Making a difference for Maine.
Susan Collins is making a difference for Maine’s future.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.5/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 3.6 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | — |
| Days live | 14 (2019-12-27 → 2020-01-10) |
| Created | 2019-12-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | education |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | University of Maine landmark sign as proxy for Collins's community investment and local pride |
| Tactic | By anchoring the ask to a beloved Maine institution rather than the candidate's face, the ad builds place-based pride and lets voters project Collins's effectiveness onto something they already trust. |
| Maine | 100.0% |
| 55-64 · male | 7.6% |
| 18-24 · female | 5.8% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.5% |
| 18-24 · male | 6.3% |
| 55-64 · female | 8.5% |
| 25-34 · female | 9.8% |
| 65+ · male | 5.9% |
| 45-54 · male | 9.2% |
| 45-54 · female | 7.8% |
| 35-44 · female | 8.2% |
| 25-34 · male | 12.5% |
| 65+ · female | 8.5% |
| 18-24 · unknown | 0.0% |