Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
I am so thankful for the amazing turnout we had for my campaign launch this week! Your faithful friendship and support humbles and encourages me to serve WV to the best of my ability. If you missed it in person, here is a quick recap:
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 75.1 · 1.7 · 72.4 |
| Spend range | USD 400–499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 5.29 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2025-07-29 → 2025-08-05) |
| Created | 2025-07-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, farm rural |
| Call to action | none |
| Standout element | American flag flying prominently alongside an OPEN business sign in a small-town setting |
| Tactic | Gratitude framing combined with a campaign launch recap video leverages social proof and community warmth to build personal connection and early momentum with local supporters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 10.6% |
| 65+ · male | 24.2% |
| 65+ · female | 24.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 17.0% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 4.6% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 4.8% |
| 35-44 · female | 1.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.2% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
