Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Ad copy
Friends - I’ve got BIG news. We’re so thrilled to have the endorsement of the North Carolina Association of Educators in this race. We’ve got to invest in our kids and their future, and give teachers the resources they need to succeed. I’m committed to fighting for our public schools in Washington. There’s so much more work to do and I’m proud to stand with North Carolina teachers in #NC13.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 0.6 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 3 (2022-04-24 → 2022-04-27) |
| Created | 2022-04-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Prominent NCAE logo dominating the upper half of the graphic as a credibility anchor |
| Tactic | The ad leverages a prestigious teachers' union endorsement as borrowed credibility to validate the candidate's education platform and build trust with educator-aligned voters. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 55-64 · female | 12.7% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 1.3% |
| 45-54 · male | 8.1% |
| 35-44 · male | 7.4% |
| 65+ · male | 5.8% |
| 65+ · female | 13.3% |
| 45-54 · female | 15.2% |
| 25-34 · unknown | 0.2% |
| 55-64 · male | 7.0% |
| 25-34 · male | 5.5% |
| 35-44 · female | 14.9% |
| 25-34 · female | 6.3% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 1.2% |
| 35-44 · unknown | 0.4% |
| 18-24 · unknown | 0.0% |
