Committee to Elect Joseph Tate
Democratic primary is August 4th.
Joe Tate: Marine Corp veteran. Business leader. State Representative. Let’s keep Joe working for us in Lansing.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.5/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 66.9 · 5.0 · 66.3 |
| Spend range | USD 400–499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 11.99 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 19 (2020-07-09 → 2020-07-28) |
| Created | 2020-07-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MI — Joe Tate |
| Surfaced by | “senate:Joe Tate” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a biography-style credential stack (Marine veteran, business leader, state rep) to build multi-dimensional trust and reinforce incumbent familiarity, but the creative is inaccessible due to a platform disclaimer violation. |
| Michigan | 100.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 7.7% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 12.3% |
| 25-34 · female | 9.5% |
| 65+ · female | 10.9% |
| 45-54 · male | 8.6% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 7.5% |
| 35-44 · female | 11.6% |
| 65+ · male | 6.5% |
| 35-44 · male | 7.4% |
| 45-54 · female | 13.3% |
| 18-24 · male | 2.2% |
| 18-24 · female | 1.8% |
| 35-44 · unknown | 0.3% |