FRIENDS OF SHERROD BROWN
We simply can’t win without your grassroots support.
✋ Sorry to stop your scrolling, but Martin Sheen has an important message for you! ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.7/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 83.1 · 25.6 · 59.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 29.33 |
| Est. audience size | — |
| Days live | 94 (2023-09-19 → 2023-12-22) |
| Created | 2023-09-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Celebrity surrogate Martin Sheen delivering a direct-to-camera midnight fundraising appeal from a bookshelf-lined home setting |
| Tactic | The ad leverages celebrity social proof and a hard deadline (midnight) to create urgency and drive grassroots donations via ActBlue. |
| Ohio | 7.9% |
| California | 7.6% |
| New York | 7.4% |
| Pennsylvania | 5.1% |
| Florida | 5.1% |
| Michigan | 4.2% |
| Illinois | 3.8% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 2.9% |
| 45-54 · female | 3.9% |
| 65+ · male | 22.0% |
| 55-64 · male | 9.2% |
| 55-64 · female | 16.1% |
| 65+ · female | 41.6% |
| 65+ · unknown | 0.8% |
| 25-34 · male | 0.4% |
| 35-44 · female | 1.2% |
| 25-34 · female | 0.4% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 1.1% |
| 45-54 · unknown | 0.1% |