📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Steve Botsford for US Senate US Inactive

Botsford for Illinois

ad creative

Ad copy

It's go time! One of the things our opponents will be looking for is how serious our support is and the way they'll judge it is by donations. We're not starting slow. We can't! We're already running digital ads and spreading the word about how we're different. Today, I ask that you chip in $25, $50, $100, or anything you can afford to help our campaign keep up the momentum in our launch. Thank you for being a friend and a supporter. Together we can win the race for Senate! https://secure.actblue.com/donate/botsfordsocial

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.8/100
Spend / Reach / Long. / Eff.25.8 · 83.1 · 1.7 · 76.8
Spend rangeUSD 500–599
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 2.93
Est. audience size
Days live7 (2025-10-25 → 2025-11-01)
Created2025-10-23
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Steve Botsford
Surfaced by“senate:Steve Botsford”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementBold red-and-white candidate name logo with Illinois state silhouette icon anchoring the image
TacticClassic campaign launch fundraising urgency tactic — framing donations as a public signal of seriousness to opponents to motivate early small-dollar donors.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 7.4%
45-54 · male 8.5%
65+ · male 4.8%
65+ · female 3.6%
55-64 · unknown 0.1%
55-64 · male 6.9%
55-64 · female 4.3%
45-54 · unknown 0.1%
45-54 · female 4.3%
18-24 · male 16.2%
35-44 · unknown 0.1%
35-44 · male 12.9%
35-44 · female 6.2%
25-34 · unknown 0.2%
25-34 · male 17.6%
25-34 · female 6.4%
18-24 · unknown 0.4%
65+ · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live