📌 The Swipe File

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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the madness.

Secure borders. Secure elections.

Ad copy

Letting illegal immigrants vote is an insult to every American. SIGN my petition now if you agree —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.8/100
Spend / Reach / Long. / Eff.30.5 · 90.1 · 3.9 · 78.8
Spend rangeUSD 800–899
Impressions350,000 – 399,999
CPM (≈ $/1k impr)USD 2.27
Est. audience size
Days live15 (2023-02-07 → 2023-02-22)
Created2023-02-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsus flag, border
Call to actionsign petition
Standout elementtorn-paper newspaper clipping from The Washington Times layered over a dark flag background anchoring the petition CTA
TacticThe ad fuses outrage-framing ('insult to every American') with a borrowed-credibility news quote to drive low-friction list-building via a petition sign-up, converting anger into a concrete action.

Where it ran (delivery by region)

Texas7.6%
Florida6.7%
California4.7%
Ohio4.3%
Pennsylvania4.2%
Michigan4.0%
Illinois3.6%

Who saw it (delivery)

55-64 · female 11.2%
35-44 · unknown 0.0%
55-64 · unknown 0.2%
45-54 · unknown 0.1%
35-44 · female 0.6%
25-34 · male 1.3%
35-44 · male 1.2%
65+ · unknown 0.4%
25-34 · female 0.4%
45-54 · female 2.5%
18-24 · female 0.2%
25-34 · unknown 0.0%
45-54 · male 4.7%
65+ · male 30.1%
18-24 · male 0.3%
55-64 · male 15.9%
65+ · female 30.9%
18-24 · unknown 0.0%

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