COSTELLO FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.9 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2024-09-05 → 2024-09-13) |
| Created | 2024-09-05 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white campaign-sign typography on solid blue background mimicking a yard sign aesthetic |
| Tactic | Minimalist name-ID ad leverages familiar yard-sign visual language to build candidate recognition and drive website traffic with a donate CTA. |
| Maine | 98.1% |
| New Hampshire | 1.9% |
| 45-54 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.7% |
| 25-34 · female | 2.0% |
| 35-44 · female | 2.3% |
| 35-44 · male | 3.7% |
| 65+ · female | 27.2% |
| 55-64 · female | 11.8% |
| 45-54 · male | 5.0% |
| 65+ · male | 26.2% |
| 55-64 · male | 13.1% |
| 18-24 · male | 1.2% |
| 25-34 · male | 3.7% |
| 45-54 · female | 2.6% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.0% |