Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
🛑 STOP SCROLLING AND READ 🛑 Washington’s been playing it safe for too long, and it’s not working. That’s why Wiley Nickel is running for Senate, and why he needs your support today. North Carolina families are fed up with a system that bends to Donald Trump and billionaires like Elon Musk and lets politicians like Thom Tillis skate by — while rigging the system to take away our rights, gut Social Security, and line their own pockets at our expense. We’re up against deep pockets and out-of-touch billionaires, including Elon Musk and mysterious, unnamed super PACs who think they can buy this race. To win, we’ll need to build a people-powered movement of grassroots supporters just like you to prove them wrong. Will you be one of the first to join our fight? Chip in now to become a Founding Donor and help us flip North Carolina blue, win back the Senate, and bring the leadership our communities deserve.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.1/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 55.8 · 10.7 · 58.1 |
| Spend range | USD 400–499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 35.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 40 (2025-05-22 → 2025-07-01) |
| Created | 2025-05-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold blue serif announcement text over candidate's smiling headshot with Blue Ridge Mountains backdrop |
| Tactic | Classic campaign launch fundraising play that pairs an approachable outdoor photo with urgency-driven copy attacking named villains (Trump, Musk, Tillis) to convert outrage into ActBlue donations. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.9% |
| 25-34 · male | 0.7% |
| 35-44 · female | 3.0% |
| 35-44 · male | 1.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 6.8% |
| 45-54 · male | 3.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.7% |
| 55-64 · male | 6.7% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 42.2% |
| 65+ · male | 18.9% |
| 65+ · unknown | 0.7% |
