JACKIE NORRIS FOR US SENATE
While I've been busy dealing with an extremely serious situation in my volunteer role as chair of the Des Moines School Board β I've had no time to focus on politics or fundraising ahead of our campaign's first FEC filing deadline this Tuesday. If you've thought about donating to our campaign, now is the time when I could most use your support ahead of our first filing deadline on Sept 30. If you're with me on creating a better Iowa and a better politics, I would love to have your investment in this campaign today >> https://secure.actblue.com/donate/jackie-norris-social?refcode=250928_eoq-dtc-1
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 35.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 59.2 Β· 0.3 Β· 68.8 |
| Spend range | USD 100β199 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 8.54 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 2 (2025-09-30 β 2025-10-02) |
| Created | 2025-09-30 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA β Jackie Norris |
| Surfaced by | βsenate:Jackie Norrisβ |
| Issue | education |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Unpolished direct-to-camera selfie video with green subtitle overlay creating an authentic, unscripted confessional tone |
| Tactic | The ad leverages a vulnerability appeal β candidly admitting she's been too busy with a community crisis to fundraise β to trigger sympathetic urgency and prompt end-of-quarter donations from supporters who admire her civic dedication. |
| Iowa | 100.0% |
| 18-24 Β· female | 0.0% |
| 45-54 Β· male | 6.8% |
| 65+ Β· male | 22.8% |
| 65+ Β· female | 28.8% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 15.2% |
| 55-64 Β· female | 14.3% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 5.3% |
| 18-24 Β· male | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 3.2% |
| 35-44 Β· female | 2.1% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· male | 0.6% |
| 25-34 Β· female | 0.3% |
| 65+ Β· unknown | 0.2% |