Steve Marshall US Inactive
Steve Marshall For Alabama
2021: A Year in Review
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2021-12-31 → 2022-01-06) |
| Created | 2021-12-31 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | LED-lit number '4' glowing against a dark grid background as the video thumbnail |
| Tactic | A year-in-review framing builds candidate credibility and accountability by recapping accomplishments, using a visually arresting LED numeral to draw clicks on the video. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 35-44 · female | 9.3% |
| 45-54 · female | 13.4% |
| 65+ · male | 7.2% |
| 55-64 · male | 8.1% |
| 25-34 · male | 5.1% |
| 55-64 · female | 15.5% |
| 65+ · female | 16.5% |
| 35-44 · male | 7.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 5.9% |
| 45-54 · male | 8.6% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.4% |
| 18-24 · male | 1.2% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
