FRIENDS OF BRYCE REEVES
WATCH: Ellen Shoemake supports Bryce Reeves because he’s an honest leader — and she says that’s hard to find these days. #TeamReeves
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| Overall score | 31.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.4 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | — |
| Days live | 6 (2019-07-11 → 2019-07-17) |
| Created | 2019-07-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | none |
| Call to action | none |
| Standout element | relatable older female testimonial speaker filmed in a warm home setting lending authentic grassroots credibility |
| Tactic | Third-party voter testimonial tactic builds trust by having a real supporter vouch for the candidate's honesty, making the character appeal feel organic rather than self-promotional. |
| Virginia | 98.2% |
| Tennessee | 0.2% |
| New York | 0.2% |
| Georgia | 0.2% |
| Washington, District of Columbia | 0.2% |
| Kentucky | 0.1% |
| Pennsylvania | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.2% |
| 65+ · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.1% |
| 65+ · female | 24.8% |
| 18-24 · female | 4.0% |
| 35-44 · male | 0.2% |
| 25-34 · female | 11.1% |
| 55-64 · female | 21.9% |
| 35-44 · female | 17.7% |
| 45-54 · female | 19.0% |
| 45-54 · male | 0.1% |