πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Let's close the deal!

Chip in $20.20!

Ad copy

It's time to close the deal! Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score56.1/100
Spend / Reach / Long. / Eff.59.4 Β· 98.4 Β· 1.9 Β· 64.8
Spend rangeUSD 10,000–14,999
Impressions800,000 – 899,999
CPM (β‰ˆ $/1k impr)USD 14.71
Est. audience sizeβ€”
Days live8 (2020-10-26 β†’ 2020-11-03)
Created2020-10-26
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolseagle, capitol statue
Call to actiondonate
Standout elementCandidate standing somberly before the Ronald Reagan Republican Center seal, lending Reagan-era conservative credibility to the urgency appeal
TacticFear-of-outside-money tactic names high-profile Democratic figures (Pelosi, Clinton, Obama) as villains pouring cash into SC to motivate small-dollar defensive donations via the specific $20.20 ask.

Where it ran (delivery by region)

California8.7%
Texas8.5%
Florida8.3%
Pennsylvania4.7%
New York4.5%
Ohio3.9%
North Carolina3.5%

Who saw it (delivery)

55-64 Β· unknown 0.3%
45-54 Β· male 12.2%
25-34 Β· unknown 0.1%
35-44 Β· unknown 0.2%
18-24 Β· male 1.5%
65+ Β· male 12.5%
25-34 Β· male 5.1%
65+ Β· female 14.1%
35-44 Β· male 7.5%
65+ Β· unknown 0.2%
25-34 Β· female 2.0%
35-44 Β· female 4.7%
55-64 Β· female 14.4%
55-64 Β· male 14.8%
45-54 Β· female 9.7%
45-54 Β· unknown 0.2%
18-24 Β· female 0.5%
18-24 Β· unknown 0.0%

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