Susan Collins US Inactive
COLLINS FOR SENATOR
Collins for Senate
America's most bipartisan Senator
Ad copy
Susan Collins brings people together to DELIVER for Maine. That's why for seven years straight, she's been ranked America's MOST bipartisan Senator.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 80.0 · 3.3 · 64.0 |
| Spend range | USD 2,000–2,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 16.36 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2020-06-12 → 2020-06-25) |
| Created | 2020-06-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | farm rural, factory industry |
| Call to action | learn more |
| Standout element | Rugged Maine tradesman with dump trucks in a wooded dirt road setting as a surrogate testimonial |
| Tactic | Uses a relatable working-class Maine man as a third-party validator to humanize Collins's bipartisan record and build trust with blue-collar voters skeptical of a long-serving senator. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · female | 3.7% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 1.3% |
| 65+ · male | 11.1% |
| 55-64 · female | 12.2% |
| 65+ · female | 15.7% |
| 35-44 · female | 7.0% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 5.9% |
| 35-44 · male | 8.7% |
| 45-54 · male | 11.3% |
| 18-24 · male | 1.7% |
| 45-54 · female | 9.0% |
| 55-64 · male | 11.8% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
