Julia Letlow for Congress
Border security is national security. We need a Republican majority in Congress to secure our border and protect our families. Early Voting begins October 25th - Nov. 1st. Election Day is Tuesday, November 8th.
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| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 88.7 · 5.8 · 74.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 3.84 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2022-10-18 → 2022-11-09) |
| Created | 2022-10-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, border, family |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera in a domestic kitchen setting, projecting relatable authenticity |
| Tactic | The ad leverages a kitchen setting to humanize the candidate while pairing a border security message with family protection rhetoric, creating an emotional fear-based appeal designed to mobilize Republican base voters ahead of Election Day. |
| Louisiana | 99.5% |
| Mississippi | 0.3% |
| Arkansas | 0.1% |
| Texas | 0.1% |
| Alabama | 0.0% |
| Florida | 0.0% |
| Oklahoma | 0.0% |
| 13-17 · female | 0.0% |
| 35-44 · female | 18.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.5% |
| 65+ · male | 3.6% |
| 25-34 · male | 7.9% |
| 45-54 · male | 10.1% |
| 55-64 · female | 9.4% |
| 25-34 · female | 10.9% |
| 13-17 · male | 0.0% |
| 45-54 · female | 12.2% |
| 65+ · female | 6.5% |
| 35-44 · male | 14.4% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |