AMY MCGRATH FOR SENATE, INC.
On Tuesday, Candidate for Senate Amy McGrath held an event in Glasgow.
Mitch McConnell has abandoned rural Kentucky. Amy will invest in infrastructure, broadband and good-paying jobs for our rural communities.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 100.0 · 3.3 · 61.6 |
| Spend range | USD 20,000–24,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 22.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 13 (2020-10-02 → 2020-10-15) |
| Created | 2020-10-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | agriculture rural |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad uses a contrast frame — attacking McConnell for abandoning rural Kentucky while positioning McGrath as the champion of rural communities with a specific policy plan, lending credibility through a named initiative. |
| Kentucky | 99.3% |
| Ohio | 0.3% |
| Indiana | 0.2% |
| Illinois | 0.1% |
| Tennessee | 0.1% |
| West Virginia | 0.1% |
| Virginia | 0.0% |
| 65+ · unknown | 0.1% |
| 45-54 · female | 7.0% |
| 35-44 · female | 5.8% |
| 25-34 · female | 7.6% |
| 65+ · male | 7.7% |
| 25-34 · male | 10.4% |
| 55-64 · male | 8.4% |
| 65+ · female | 12.9% |
| 18-24 · female | 6.9% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 10.8% |
| 18-24 · male | 7.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 7.4% |
| 45-54 · male | 7.8% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |