WAHLS FOR IOWA
Joni Ernst. All squeal. No bacon.
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| Overall score | 42.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 73.9 · 1.9 · 75.9 |
| Spend range | USD 200–299 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 3.33 |
| Est. audience size | — |
| Days live | 8 (2025-06-24 → 2025-07-02) |
| Created | 2025-06-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | agriculture rural |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Candidate conversing with an older farmer in front of a barn with bold campaign branding overlay |
| Tactic | The punchy 'All squeal. No bacon.' line weaponizes Iowa's own hog-farming vernacular against incumbent Joni Ernst, making the attack both culturally resonant and memorable to the rural audience. |
| Iowa | 100.0% |
| 18-24 · female | 17.8% |
| 45-54 · male | 5.9% |
| 65+ · male | 4.3% |
| 65+ · female | 2.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.8% |
| 55-64 · female | 2.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.3% |
| 18-24 · male | 26.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.9% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 13.7% |
| 25-34 · female | 5.6% |
| 18-24 · unknown | 0.8% |
| 65+ · unknown | 0.1% |