Terry Virts for Texas
I'm Terry Virts and I'm running for U.S. Senate from the great state of Texas. Because Texans deserve better. It's time for change.
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| Overall score | 34.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 1.4 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | — |
| Days live | 6 (2025-06-23 → 2025-06-29) |
| Created | 2025-06-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | TX — Terry Virts |
| Surfaced by | “senate:Terry Virts” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Earth's horizon from space with a sunrise glow — leveraging astronaut identity as the core brand differentiator |
| Tactic | The space-perspective imagery ties the candidate's unique astronaut biography directly to his candidacy, using the 'Texans deserve better' framing to position him as an extraordinary outsider ready for change. |
| Texas | 96.0% |
| New Mexico | 3.9% |
| Møre og Romsdal | 0.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 3.5% |
| 65+ · male | 35.6% |
| 65+ · female | 38.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.9% |
| 55-64 · female | 5.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.5% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.8% |
| 35-44 · female | 0.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.2% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.5% |