📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Pete Ricketts US Inactive

PETE RICKETTS FOR SENATE

ad creative

Fighting to keep Nebraskans safe. >>

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Ad copy

It’s time to stand strong—secure our border, stop illegal immigration, and protect our communities! Add your name to our petition if you agree.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.0/100
Spend / Reach / Long. / Eff.34.7 · 69.3 · 11.8 · 60.4
Spend rangeUSD 1,000–1,499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 26.31
Est. audience size100,001 – 500,000
Days live44 (2025-04-22 → 2025-06-05)
Created2025-04-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Pete Ricketts
Surfaced by“senate:Pete Ricketts”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typelist building survey
Emotional appealfear
Production tierprofessional
Who picturednone
Symbolsborder
Call to actionsign petition
Standout elementdramatic dark-sky border fence photo with bold white distressed typography dominating the frame
TacticThe petition sign-up tactic converts fear-based border messaging into list-building by inviting voters to 'add their name,' lowering the commitment threshold while capturing supporter data.

Where it ran (delivery by region)

Nebraska100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 4.0%
65+ · male 21.1%
65+ · female 36.3%
55-64 · unknown 0.2%
55-64 · male 11.3%
55-64 · female 16.2%
45-54 · unknown 0.1%
45-54 · female 5.1%
18-24 · male 0.4%
35-44 · unknown 0.0%
35-44 · male 1.9%
35-44 · female 1.6%
25-34 · male 0.9%
25-34 · female 0.6%
18-24 · unknown 0.0%
65+ · unknown 0.3%

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