📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Elect Mark Warner

Elect Mark Warner

Chip in now >>

Chip in now >>

Ad copy

Republicans are trying to expand their majority by winning in Virginia -- and they're prepared to spend whatever it takes. If we want to beat the corrupt special interests taking over our government, we can't slow down now. Will you pitch in $5, $10, or whatever you can to flip the Senate blue?
Republicans are trying to expand their majority by winning in Virginia -- and they're prepared to spend whatever it takes. If we want to beat the corrupt special interests taking over our government, we can't slow down now. Will you pitch in $5, $10, or whatever you can to flip the Senate blue?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.1/100
Spend / Reach / Long. / Eff.38.3 · 65.4 · 9.4 · 55.1
Spend rangeUSD 1,500–1,999
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 53.83
Est. audience size100,001 – 500,000
Days live35 (2025-06-11 → 2025-07-16)
Created2025-06-11
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementNews headline snippet with 'Virginia' highlighted in red and key phrase italicized in pink, creating urgency, paired with a stark black call-to-action bar
TacticClassic fear-based fundraising tactic using a real news headline as borrowed credibility to make the Republican Senate majority threat feel imminent, driving urgency for small-dollar donations.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 2.3%
65+ · male 18.1%
65+ · female 42.8%
55-64 · unknown 0.2%
55-64 · male 6.2%
55-64 · female 16.3%
45-54 · unknown 0.1%
45-54 · female 5.5%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 1.6%
35-44 · female 3.2%
25-34 · unknown 0.0%
25-34 · male 0.9%
25-34 · female 1.4%
18-24 · unknown 0.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live