THE MARKEY COMMITTEE
Michael and Kitty Dukakis are the embodiment of the bold, progressive values that have made the Democratic Party what it is today. I could not be more grateful for their support.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 73.9 · 0.8 · 67.7 |
| Spend range | USD 700–799 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | — |
| Days live | 4 (2020-01-28 → 2020-02-01) |
| Created | 2020-01-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold yellow overlay text announcing the Dukakis endorsement against a warm living-room setting |
| Tactic | The ad leverages the credibility and nostalgia of a beloved Massachusetts political dynasty to transfer progressive authenticity to Ed Markey by association. |
| Massachusetts | 100.0% |
| 65+ · female | 23.5% |
| 55-64 · male | 9.0% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 7.6% |
| 35-44 · female | 6.4% |
| 35-44 · male | 6.4% |
| 25-34 · male | 4.6% |
| 55-64 · unknown | 0.3% |
| 65+ · male | 10.1% |
| 25-34 · female | 3.5% |
| 18-24 · male | 1.7% |
| 55-64 · female | 16.0% |
| 45-54 · female | 8.9% |
| 65+ · unknown | 0.3% |