THE WATERS COMMITTEE
Senator Jack Reed has been in Congress for 29 years. It's time for Jack Reed to go. If you really want change in Rhode Island, vote Allen Waters for U.S. Senate on November 3rd. I am "Hope for the Ocean State."
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 63.8 · 2.5 · 80.5 |
| Spend range | <USD 99 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 1.8 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2020-10-23 → 2020-11-02) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook policy removal notice obscuring the actual ad content due to disclaimer non-compliance |
| Tactic | The ad leverages anti-incumbent fatigue by framing 29 years of incumbency as a liability, but was flagged and hidden for disclaimer violations, severely limiting its persuasive reach. |
| Rhode Island | 100.0% |
| 65+ · unknown | 0.0% |
| 45-54 · male | 8.6% |
| 45-54 · female | 3.4% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 2.4% |
| 18-24 · female | 12.9% |
| 35-44 · male | 13.7% |
| 18-24 · male | 15.4% |
| 55-64 · unknown | 0.0% |
| 25-34 · male | 19.2% |
| 25-34 · female | 8.7% |
| 35-44 · female | 5.6% |
| 55-64 · female | 2.9% |
| 55-64 · male | 5.0% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 1.6% |