πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

John Reed for Metro Council District 29 US Inactive

Friends of John Reed

ad creative

πŸ‘‹ π˜„π˜„π˜„.π—·π—Όπ—΅π—»π—Ώπ—²π—²π—±π—³π—Όπ—Ώπ˜‚π˜€.𝗰𝗼𝗺

John Reed is a bold and innovative leader who is ready to get to work for you.

Ad copy

𝐻𝑒𝑦 π‘›π‘’π‘–π‘”β„Žπ‘π‘œπ‘Ÿ. πΌβ€™π‘š π½π‘œβ„Žπ‘› 𝑅𝑒𝑒𝑑, π‘Žπ‘›π‘‘ πΌβ€™π‘š π‘Ÿπ‘’π‘›π‘›π‘–π‘›π‘” π‘‘π‘œ 𝑏𝑒 π‘¦π‘œπ‘’π‘Ÿ 𝑛𝑒π‘₯𝑑 π‘π‘œπ‘’π‘›π‘π‘–π‘™π‘šπ‘Žπ‘› π‘œπ‘“ π·π‘–π‘ π‘‘π‘Ÿπ‘–π‘π‘‘ 29. 𝐴𝑠 π‘‘β„Žπ‘’ 𝑛𝑒π‘₯𝑑 π‘šπ‘’π‘‘π‘Ÿπ‘œ π‘π‘œπ‘’π‘›π‘π‘–π‘™π‘šπ‘Žπ‘› π‘“π‘œπ‘Ÿ π·π‘–π‘ π‘‘π‘Ÿπ‘–π‘π‘‘ 29, π‘šπ‘¦ π‘”π‘œπ‘Žπ‘™ 𝑖𝑠 π‘‘π‘œ π‘’π‘›π‘ π‘’π‘Ÿπ‘’ π‘€β„Žπ‘’π‘‘β„Žπ‘’π‘Ÿ π‘¦π‘œπ‘’β€™π‘Ÿπ‘’ π‘ π‘‘π‘Žπ‘Ÿπ‘‘π‘–π‘›π‘” π‘Ž π‘“π‘Žπ‘šπ‘–π‘™π‘¦, π‘ π‘‘π‘Žπ‘Ÿπ‘‘π‘–π‘›π‘” π‘Ž 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠 π‘œπ‘Ÿ 𝑗𝑒𝑠𝑑 π‘ π‘‘π‘Žπ‘Ÿπ‘‘π‘–π‘›π‘” π‘œπ‘’π‘‘, π·π‘–π‘ π‘‘π‘Ÿπ‘–π‘π‘‘ 29 𝑖𝑠 π‘‘β„Žπ‘’ π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘‘π‘¦ π‘“π‘œπ‘Ÿ π‘¦π‘œπ‘’! 𝑆𝑖𝑔𝑛 𝑒𝑝 π‘‘π‘œ π‘™π‘’π‘Žπ‘Ÿπ‘› π‘šπ‘œπ‘Ÿπ‘’ π‘Žπ‘‘ https://johnreedforus.com/

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.3 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size1,001 – 5,000
Days live2 (2023-06-11 β†’ 2023-06-13)
Created2023-06-11
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateRI β€” John Reed
Surfaced byβ€œsenate:John Reed”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typeawareness
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsfamily
Call to actionlearn more
Standout elementSmiling candidate in relaxed blazer against soft outdoor backdrop paired with inclusive community tagline
TacticThe ad uses an inclusive 'starting out' framing to build broad appeal among young and new residents, pairing a friendly approachable photo with early vote date urgency to drive awareness and action.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

55-64 Β· female 5.6%
25-34 Β· female 18.4%
55-64 Β· male 7.7%
35-44 Β· male 13.4%
35-44 Β· female 11.5%
25-34 Β· male 12.7%
18-24 Β· female 2.6%
18-24 Β· male 1.2%
45-54 Β· male 9.8%
65+ Β· female 4.4%
45-54 Β· female 8.2%
65+ Β· male 3.6%
25-34 Β· unknown 0.5%
35-44 Β· unknown 0.3%
18-24 Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC β€” Roy Cooper 161d live
Dr. Roger Marshall
KS β€” Roger Marshall 114d live
Representative Kevin Hern
OK β€” Kevin Hern 206d live
Sherrod Brown
OH β€” Sherrod Brown 56d live
Bill Hagerty
TN β€” Bill Hagerty 117d live
Sherrod Brown
OH β€” Sherrod Brown 39d live
Julia Letlow
LA β€” Julia Letlow 58d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 29d live