MULLIN FOR CONGRESS
The riots we have been seeing in Democrat-controlled cities are being celebrated by the likes of Kamala Harris. This is a slap in the face to the citizens who live in those communities and the brave men and women in the police force. We cannot let the radical left take the Presidency. Our safety and well being are at stake. Add your name if you stand on the side of President Trump and law and order.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 3.9 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2020-09-04 → 2020-09-19) |
| Created | 2020-09-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Markwayne Mullin |
| Surfaced by | “senate:Markwayne Mullin” |
| Issue | crime safety |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | bold red 'ADD YOUR NAME' CTA button beneath the law-and-order slogan driving list capture |
| Tactic | Uses fear-and-anger framing around civil unrest and a named opponent (Kamala Harris) to drive petition sign-ups, converting outrage into voter list acquisition for the campaign. |
| Oklahoma | 100.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 6.0% |
| 25-34 · male | 0.7% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 1.2% |
| 35-44 · female | 3.9% |
| 45-54 · female | 11.2% |
| 65+ · male | 11.6% |
| 65+ · female | 28.0% |
| 18-24 · female | 0.2% |
| 55-64 · female | 22.6% |
| 55-64 · male | 11.3% |
| 35-44 · male | 2.6% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.1% |
| 25-34 · unknown | 0.0% |