📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Want to stop the madness?

Take action before it's too late.

Ad copy

Democrats, their rich donors, and their liberal media allies are always attacking me. Why? Because I fight for YOU. I’ll never retreat, but I need reinforcements. If you’re able, will you chip in just $3 right now?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score48.8/100
Spend / Reach / Long. / Eff.43.1 · 80.0 · 9.6 · 62.5
Spend rangeUSD 2,500–2,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 20.0
Est. audience size
Days live36 (2022-10-06 → 2022-11-11)
Created2022-10-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementRed 'CHIP IN $3' button mimicking a real UI element to drive immediate low-dollar donation response
TacticClassic siege-mentality fundraising tactic pairing a manufactured deadline with a combative 'I fight for YOU' identity appeal to lower the barrier to a $3 micro-donation.

Where it ran (delivery by region)

Florida8.2%
Texas7.9%
Arkansas7.4%
California6.3%
Pennsylvania3.9%
Ohio3.5%
Michigan3.5%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · female 30.3%
45-54 · unknown 0.1%
65+ · unknown 0.4%
25-34 · male 1.8%
55-64 · female 10.3%
55-64 · male 16.1%
45-54 · male 6.3%
35-44 · female 0.9%
35-44 · unknown 0.0%
65+ · male 26.9%
35-44 · male 2.5%
25-34 · female 0.5%
45-54 · female 2.9%
18-24 · male 0.5%
18-24 · unknown 0.0%
55-64 · unknown 0.2%
18-24 · female 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live