LYNCH FOR SENATE
Support a GOP Only Primary
Calling all TRUE REPUBLICANS in South Carolina: The fight is on. Graham is deploying his Democrats to keep his seat. It Stops Now..
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100 β 1,000 |
| Days live | 1 (2025-04-02 β 2025-04-03) |
| Created | 2025-04-02 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Mark Lynch |
| Surfaced by | βsenate:Mark Lynchβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | split-screen VS graphic pairing Graham with Biden on the left versus Lynch alone on the right, visually equating Graham with Democrats |
| Tactic | The ad uses a sports-style matchup frame to cast the GOP primary as a loyalty test, weaponizing Graham's bipartisan associations to motivate base Republican voters to close the primary and back Lynch. |
| South Carolina | 100.0% |
| 18-24 Β· male | 1.6% |
| 25-34 Β· female | 0.8% |
| 35-44 Β· female | 1.6% |
| 35-44 Β· male | 0.8% |
| 45-54 Β· female | 8.0% |
| 45-54 Β· male | 4.8% |
| 55-64 Β· female | 8.8% |
| 55-64 Β· male | 14.4% |
| 65+ Β· female | 31.2% |
| 65+ Β· male | 27.2% |
| 65+ Β· unknown | 0.8% |