SHREWSBURY FOR SENATE
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. The Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 0.6 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2024-05-12 → 2024-05-15) |
| Created | 2024-05-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | blank white image with no visual content visible |
| Tactic | The ad leans on personal narrative and shared struggle to build emotional connection with working-class West Virginians, positioning Shrewsbury as an authentic local voice seeking to hold a Senate seat for Democrats. |
| West Virginia | 88.9% |
| Florida | 0.9% |
| Ohio | 0.9% |
| Pennsylvania | 0.8% |
| Virginia | 0.7% |
| North Carolina | 0.6% |
| Texas | 0.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 5.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.8% |
| 45-54 · male | 5.6% |
| 35-44 · male | 5.2% |
| 55-64 · male | 6.3% |
| 45-54 · female | 11.1% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 11.6% |
| 65+ · female | 27.7% |
| 35-44 · female | 8.3% |
| 25-34 · male | 2.8% |
| 55-64 · female | 13.5% |
| 18-24 · female | 1.3% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.2% |