Christy Cauble Davis for Kansas
I'm incredibly disappointed that on the same day I received the invitation from KNEA to apply for their endorsement, I received notice that they had already endorsed my primary opponent. I'm disappointed that my candidacy was overlooked, but it doesn't change my commitment to public education. I am honored to have endorsements from Gov. John Carlin, Sec. Dan Glickman, Congresswoman Nancy Boyda, Fmr. State Treasurer Dennis McKinney, Jim Sherow, Sen. Janis Lee, Fmr. State Reps. John and Laura McClure, and Bob Krehbiel.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 30.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 49.2 Β· 0.8 Β· 61.4 |
| Spend range | USD 100β199 |
| Impressions | 6,000 β 6,999 |
| CPM (β $/1k impr) | USD 23.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 4 (2020-07-14 β 2020-07-18) |
| Created | 2020-07-14 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Christy Davis |
| Surfaced by | βsenate:Christy Davisβ |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder screen used as the ad image itself |
| Tactic | The ad leverages a list of high-profile endorsements to compensate for a snubbed union endorsement, using disappointment framing to build sympathy and credibility simultaneously. |
| Kansas | 97.0% |
| Nebraska | 1.6% |
| Oklahoma | 0.9% |
| Colorado | 0.5% |
| 18-24 Β· female | 3.1% |
| 45-54 Β· female | 12.1% |
| 25-34 Β· female | 4.7% |
| 55-64 Β· female | 24.9% |
| 65+ Β· female | 45.8% |
| 35-44 Β· female | 9.5% |