Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
The Most Famous Delawarean
Ad copy
Let’s face it, Joe Biden is the most famous person from Delaware, and he’s going to be our next President of the United States! But we love all of our Delawareans, and we’re so glad we had a chance to catch up with our great state’s very own, Audrey Plaza! #BidenHarris2020 #Delaware #DNC
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 66.9 · 5.5 · 74.5 |
| Spend range | USD 100–199 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 3.99 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 21 (2020-08-21 → 2020-09-11) |
| Created | 2020-08-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Split-screen format pairing Senator Coons with celebrity Aubrey Plaza on a video call, humanizing the candidate |
| Tactic | Leverages celebrity cameo (Aubrey Plaza) and Biden name recognition to build warm, community-pride appeal around Delaware identity rather than policy. |
Where it ran (delivery by region)
| Delaware | 36.7% |
| California | 6.1% |
| Pennsylvania | 6.0% |
| New York | 4.2% |
| Florida | 3.8% |
| Texas | 2.7% |
| Maryland | 2.6% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · female | 4.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 6.9% |
| 45-54 · male | 6.3% |
| 55-64 · male | 10.0% |
| 65+ · male | 16.3% |
| 65+ · unknown | 0.4% |
| 55-64 · female | 13.2% |
| 65+ · female | 28.3% |
| 25-34 · male | 4.0% |
| 35-44 · male | 4.8% |
| 25-34 · female | 2.8% |
| 18-24 · male | 1.4% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
