๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

John Reed for Metro Council District 29 US Inactive

Friends of John Reed

ad creative

๐Ÿ‘‹ ๐˜„๐˜„๐˜„.๐—ท๐—ผ๐—ต๐—ป๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ณ๐—ผ๐—ฟ๐˜‚๐˜€.๐—ฐ๐—ผ๐—บ

Ad copy

๐™ƒ๐™š๐™ฎ ๐™ฃ๐™š๐™ž๐™œ๐™๐™—๐™ค๐™ง. ๐™„โ€™๐™ข ๐™…๐™ค๐™๐™ฃ ๐™๐™š๐™š๐™™, ๐™–๐™ฃ๐™™ ๐™„โ€™๐™ข ๐™ง๐™ช๐™ฃ๐™ฃ๐™ž๐™ฃ๐™œ ๐™ฉ๐™ค ๐™—๐™š ๐™ฎ๐™ค๐™ช๐™ง ๐™ฃ๐™š๐™ญ๐™ฉ ๐™˜๐™ค๐™ช๐™ฃ๐™˜๐™ž๐™ก๐™ข๐™–๐™ฃ ๐™ค๐™› ๐˜ฟ๐™ž๐™จ๐™ฉ๐™ง๐™ž๐™˜๐™ฉ ๐Ÿ๐Ÿ—. ๐˜ผ๐™จ ๐™ฉ๐™๐™š ๐™ฃ๐™š๐™ญ๐™ฉ ๐™ข๐™š๐™ฉ๐™ง๐™ค ๐™˜๐™ค๐™ช๐™ฃ๐™˜๐™ž๐™ก๐™ข๐™–๐™ฃ ๐™›๐™ค๐™ง ๐˜ฟ๐™ž๐™จ๐™ฉ๐™ง๐™ž๐™˜๐™ฉ ๐Ÿ๐Ÿ—, ๐™ข๐™ฎ ๐™œ๐™ค๐™–๐™ก ๐™ž๐™จ ๐™ฉ๐™ค ๐™š๐™ฃ๐™จ๐™ช๐™ง๐™š ๐™ฌ๐™๐™š๐™ฉ๐™๐™š๐™ง ๐™ฎ๐™ค๐™ชโ€™๐™ง๐™š ๐™จ๐™ฉ๐™–๐™ง๐™ฉ๐™ž๐™ฃ๐™œ ๐™– ๐™›๐™–๐™ข๐™ž๐™ก๐™ฎ, ๐™จ๐™ฉ๐™–๐™ง๐™ฉ๐™ž๐™ฃ๐™œ ๐™– ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™ค๐™ง ๐™Ÿ๐™ช๐™จ๐™ฉ ๐™จ๐™ฉ๐™–๐™ง๐™ฉ๐™ž๐™ฃ๐™œ ๐™ค๐™ช๐™ฉ, ๐˜ฟ๐™ž๐™จ๐™ฉ๐™ง๐™ž๐™˜๐™ฉ ๐™ž๐™จ ๐™ฉ๐™๐™š ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™›๐™ค๐™ง ๐™ฎ๐™ค๐™ช! ๐™Ž๐™ž๐™œ๐™ฃ ๐™ช๐™ฅ ๐™ฉ๐™ค ๐™ก๐™š๐™–๐™ง๐™ฃ ๐™ข๐™ค๐™ง๐™š ๐™–๐™ฉ https://johnreedforus.com/

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score34.5/100
Spend / Reach / Long. / Eff.17.4 ยท 55.8 ยท 2.5 ยท 62.5
Spend rangeUSD 200โ€“299
Impressions10,000 โ€“ 14,999
CPM (โ‰ˆ $/1k impr)USD 19.96
Est. audience size5,001 โ€“ 10,000
Days live10 (2023-06-18 โ†’ 2023-06-28)
Created2023-06-18
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateRI โ€” John Reed
Surfaced byโ€œsenate:John Reedโ€

๐Ÿง  AI analysis

Issueother
Framingpositive candidate
Message typeawareness
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsfamily
Call to actionlearn more
Standout elementsmiling candidate posed casually against a soft outdoor background with early vote dates prominently anchoring the bottom
TacticThe ad uses an inclusive 'community for you' message to build broad appeal among newcomers and young families, pairing a friendly candidate photo with clear election dates to drive awareness and turnout.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

55-64 ยท unknown 0.1%
25-34 ยท female 17.1%
18-24 ยท unknown 0.1%
65+ ยท male 4.0%
35-44 ยท male 10.4%
65+ ยท female 7.1%
45-54 ยท female 9.7%
45-54 ยท male 6.7%
18-24 ยท female 4.6%
35-44 ยท unknown 0.2%
55-64 ยท male 4.7%
18-24 ยท male 2.5%
25-34 ยท male 11.8%
55-64 ยท female 8.0%
35-44 ยท female 12.7%
25-34 ยท unknown 0.3%
45-54 ยท unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC โ€” Roy Cooper 161d live
Dr. Roger Marshall
KS โ€” Roger Marshall 114d live
Representative Kevin Hern
OK โ€” Kevin Hern 206d live
Sherrod Brown
OH โ€” Sherrod Brown 56d live
Bill Hagerty
TN โ€” Bill Hagerty 117d live
Sherrod Brown
OH โ€” Sherrod Brown 39d live
Julia Letlow
LA โ€” Julia Letlow 58d live
Raja Krishnamoorthi
IL โ€” S Krishnamoorthi 29d live