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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

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Ad copy

Fun fact: My grandfather invented the chicken tender. But that’s not why you should support this campaign for the U.S. Senate. My family runs the Puritan Backroom, a 108-year-old restaurant in Manchester, New Hampshire, where I was born and raised. My great-grandfather immigrated here from Greece, seeking the American dream, and opened an ice cream and candy shop with his family in 1917. That shop has grown into a restaurant that my family has run for four generations now — alongside the generations of folks who have worked there with their families. Running a local business has shown me the power of community and instilled in me the value of honest hard work. But the opportunity and prosperity my great-grandfather sought when he came to this country has never been further out of reach in my lifetime. Costs are rising for families in the Granite State and across the country, and the Trump Administration is too busy cutting deals for their billionaires buddies to give a damn. I have been fighting for New Hampshire in Congress for the last six years, working toward tax cuts for working families and small businesses, taking on predatory companies and polluters, and standing up to Big Pharma to lower drug costs. Now I’m running for the United States Senate to further my friend Senator Shaheen’s work and put New Hampshire first. This fight is just getting started, and we need your support to make an impact as Republican donors circle the state, looking to expand their Senate majority. Will you become a founding donor to our campaign by chipping in a few dollars? It means a lot to have your support.

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Performance proxies

Overall score40.4/100
Spend / Reach / Long. / Eff.29.2 · 66.9 · 3.0 · 62.5
Spend rangeUSD 700–799
Impressions35,000 – 39,999
CPM (≈ $/1k impr)USD 19.99
Est. audience size
Days live12 (2025-04-03 → 2025-04-15)
Created2025-04-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealnostalgia
Production tierprofessional
Who picturedcandidate, workers labor
Symbolsfamily, factory industry
Call to actiondonate
Standout elementCandidate in an apron working behind the counter of his family's historic restaurant, evoking authentic small-business roots
TacticThe ad leverages a charming 'fun fact' hook about the chicken tender to disarm the audience, then pivots to a multigenerational immigrant success story that humanizes the candidate and frames his Senate bid as an extension of the American dream.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

18-24 · female 0.5%
45-54 · male 4.7%
65+ · male 11.9%
65+ · female 28.4%
55-64 · unknown 0.4%
55-64 · male 7.0%
55-64 · female 16.3%
45-54 · unknown 0.2%
45-54 · female 11.3%
18-24 · male 0.6%
35-44 · unknown 0.3%
35-44 · male 4.2%
35-44 · female 8.0%
25-34 · unknown 0.2%
25-34 · male 2.3%
25-34 · female 3.1%
18-24 · unknown 0.0%
65+ · unknown 0.6%

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