📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Congressman Wiley Nickel US Inactive

Office of Congressman Wiley Nickel

ad creative

Begin Survey >

Begin Survey >

Time Sensative

Time Sensative

Ad copy

I’m committed to leveling the playing field by lowering costs for working families. Take this 1-minute survey today to share what issues impact you and your family the most.
I’m committed to leveling the playing field by lowering costs for working families. Take this 1-minute survey today to share what issues impact you and your family the most.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.2/100
Spend / Reach / Long. / Eff.34.7 · 80.0 · 5.8 · 68.4
Spend rangeUSD 1,000–1,499
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 9.09
Est. audience size100,001 – 500,000
Days live22 (2023-05-10 → 2023-06-01)
Created2023-05-09
Creative variants2 body · 2 headline
Platformsfacebook
Languagesen
CandidateNC — Wiley Nickel
Surfaced by“senate:Wiley Nickel”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionsurvey poll
Standout elementoversized red-and-white bold typography dominating the right half of the image alongside a serious-faced congressman at a hearing nameplate
TacticUses a list-building survey disguised as constituent engagement to capture voter contact info while associating Nickel with a high-salience economic message about cost-of-living relief.

Where it ran (delivery by region)

North Carolina99.9%
South Carolina0.0%
Virginia0.0%
Tennessee0.0%
Mississippi0.0%
Texas0.0%
California0.0%

Who saw it (delivery)

25-34 · unknown 0.1%
55-64 · female 7.3%
25-34 · female 5.4%
65+ · unknown 0.1%
25-34 · male 11.3%
35-44 · unknown 0.1%
45-54 · female 4.7%
35-44 · male 11.0%
65+ · male 14.6%
45-54 · unknown 0.1%
55-64 · male 10.5%
45-54 · male 9.5%
65+ · female 15.8%
18-24 · female 1.7%
35-44 · female 4.8%
18-24 · male 2.9%
55-64 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Janet Mills
ME — Janet Mills 71d live
Graham Platner
ME — Graham Platner 34d live
Sherrod Brown
OH — Sherrod Brown 53d live
Graham Platner
ME — Graham Platner 36d live
Julia Letlow
LA — Julia Letlow 58d live
Graham Platner
ME — Graham Platner 32d live
Colin Allred
TX — Colin Allred 19d live
Graham Platner
ME — Graham Platner 11d live