Reeves for Congress
The left is infecting our schools with anti-American ideals like Critical Race Theory and are more beholden to the teachers union than to students and their parents. I will work in Congress to pass the same bill (SB908) I passed in Virginia that ensures parents have the fundamental right to make decisions concerning the upbringing, education, and care of their children. I will advocate against Critical Race Theory and the toxic culture that the Left is pushing on our children. As a parent, I have a moral obligation to stand up for not only my own kids but yours as well. I will fight with every measure available to me to ensure and enshrine our God given rights as parents.
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| Overall score | 35.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 16.5 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 61 (2022-02-28 → 2022-04-30) |
| Created | 2022-02-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | education |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | bold white all-caps headline on bright green background demanding a ban on Critical Race Theory |
| Tactic | The ad uses fear and parental protectionism as twin emotional levers, framing CRT as an 'infection' to drive petition sign-ups and list-building while establishing Reeves as a legislative champion for parents' rights. |
| Virginia | 100.0% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 9.4% |
| 25-34 · female | 1.5% |
| 35-44 · male | 2.9% |
| 18-24 · male | 0.7% |
| 25-34 · male | 1.1% |
| 18-24 · female | 0.7% |
| 25-34 · unknown | 0.1% |
| 45-54 · male | 7.3% |
| 65+ · unknown | 0.2% |
| 65+ · male | 17.2% |
| 55-64 · male | 13.0% |
| 65+ · female | 23.6% |
| 55-64 · female | 17.4% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 4.4% |