Susan Collins US Inactive
COLLINS FOR SENATOR
Hard Work. Honesty. Integrity.
Collins for Senator
Ad copy
Growing up here in Maine, my parents taught me the values of hard work, honesty, and integrity. That’s why I work hard for YOU each and every day.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 80.0 · 1.7 · 61.2 |
| Spend range | USD 3,000–3,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 23.63 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-09-15 → 2020-09-22) |
| Created | 2020-09-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate, family children, seniors |
| Symbols | family |
| Call to action | learn more |
| Standout element | Three-panel family photo triptych with bold value words anchoring each image |
| Tactic | The ad leverages nostalgic family photos and a values trifecta (hard work, honesty, integrity) to build emotional trust and reinforce Collins's Maine roots identity over policy arguments. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 55-64 · female | 9.3% |
| 65+ · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 3.7% |
| 18-24 · male | 4.0% |
| 35-44 · female | 11.1% |
| 45-54 · male | 9.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 7.2% |
| 65+ · female | 7.4% |
| 65+ · male | 4.6% |
| 45-54 · female | 10.9% |
| 35-44 · male | 10.6% |
| 25-34 · male | 11.1% |
| 25-34 · female | 10.7% |
| 18-24 · unknown | 0.0% |
