LUMMIS FOR WYOMING INC.
Please give if you can.
Times are uncertain and now more than ever, we need strong, conservative leadership in Washington. If you can support my campaign, please give whatever you can. Will you stand with me?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 33.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 49.2 · 9.4 · 57.6 |
| Spend range | USD 200–299 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 38.39 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 35 (2020-06-10 → 2020-07-15) |
| Created | 2020-06-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WY — Cynthia Lummis |
| Surfaced by | “senate:Cynthia Lummis” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | blank white image with no visual content |
| Tactic | The ad relies entirely on copy-driven urgency and a low-dollar ask to lower the barrier to entry for first-time donors, using fear of uncertain times to motivate giving. |
| Wyoming | 18.7% |
| Texas | 6.1% |
| Florida | 5.9% |
| California | 5.3% |
| New York | 4.8% |
| Pennsylvania | 3.0% |
| Washington | 2.9% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 25-34 · female | 1.2% |
| 18-24 · female | 0.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.1% |
| 35-44 · female | 1.6% |
| 65+ · female | 26.2% |
| 18-24 · male | 1.4% |
| 55-64 · male | 15.4% |
| 25-34 · male | 3.5% |
| 35-44 · male | 4.3% |
| 65+ · male | 23.0% |
| 45-54 · male | 7.0% |
| 55-64 · female | 11.3% |