TEAM HAGERTY
Bill Hagerty stood by my Dad and now our family is standing with him.
MESSAGE FROM DONALD TRUMP JR: Bill Hagerty stood by my Dad and now our family is standing with him. Donate now!
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| Overall score | 59.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 78.0 · 55.1 · 56.9 |
| Spend range | USD 4,500–4,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 42.22 |
| Est. audience size | — |
| Days live | 201 (2020-03-10 → 2020-09-27) |
| Created | 2020-03-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Split-screen pairing a red-tinted silhouette of Trump with Donald Trump Jr. speaking directly to camera in front of Hagerty campaign signage |
| Tactic | Leverages Trump family endorsement as social proof to drive donations, positioning Hagerty as the authentic MAGA-aligned candidate through direct personal testimony from Donald Trump Jr. |
| California | 12.1% |
| Texas | 10.3% |
| Florida | 8.6% |
| New York | 5.1% |
| Tennessee | 4.0% |
| Illinois | 3.2% |
| Michigan | 3.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
| 25-34 · female | 0.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.9% |
| 55-64 · male | 15.8% |
| 45-54 · female | 5.8% |
| 35-44 · female | 1.9% |
| 65+ · female | 26.2% |
| 55-64 · female | 15.2% |
| 25-34 · male | 1.2% |
| 65+ · male | 20.0% |
| 45-54 · male | 8.3% |
| 55-64 · unknown | 0.3% |