📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Hagerty US Inactive

TEAM HAGERTY

ad creative

Stand with Trump & Support Bill Hagerty

Bill Hagerty stood by my Dad and now our family is standing with him.

Ad copy

MESSAGE FROM DONALD TRUMP JR: Bill Hagerty stood by my Dad and now our family is standing with him. Donate now!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.8/100
Spend / Reach / Long. / Eff.49.0 · 78.0 · 55.1 · 56.9
Spend rangeUSD 4,500–4,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 42.22
Est. audience size
Days live201 (2020-03-10 → 2020-09-27)
Created2020-03-10
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTN — Bill Hagerty
Surfaced by“senate:Bill Hagerty”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealpride
Production tierprofessional
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSplit-screen pairing a red-tinted silhouette of Trump with Donald Trump Jr. speaking directly to camera in front of Hagerty campaign signage
TacticLeverages Trump family endorsement as social proof to drive donations, positioning Hagerty as the authentic MAGA-aligned candidate through direct personal testimony from Donald Trump Jr.

Where it ran (delivery by region)

California12.1%
Texas10.3%
Florida8.6%
New York5.1%
Tennessee4.0%
Illinois3.2%
Michigan3.2%

Who saw it (delivery)

45-54 · unknown 0.1%
25-34 · unknown 0.0%
65+ · unknown 0.5%
25-34 · female 0.6%
35-44 · unknown 0.1%
35-44 · male 3.9%
55-64 · male 15.8%
45-54 · female 5.8%
35-44 · female 1.9%
65+ · female 26.2%
55-64 · female 15.2%
25-34 · male 1.2%
65+ · male 20.0%
45-54 · male 8.3%
55-64 · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live