📌 The Swipe File

John Reed for Metro Council District 29 US Inactive

Friends of John Reed

🅥🅞🅣🅔 JOHN REED FOR DISTRICT ➋➒ 🗳

Candidate for District 29

Ad copy

𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗗𝗮𝘆 𝗶𝘀 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗵𝗲𝗿𝗲! 𝗜𝘁’𝘀 𝗯𝗲𝗲𝗻 𝗮𝗻 𝗵𝗼𝗻𝗼𝗿 𝗴𝗼𝗶𝗻𝗴 𝗱𝗼𝗼𝗿 𝘁𝗼 𝗱𝗼𝗼𝗿, 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗼 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘃𝗼𝘁𝗲𝗿𝘀 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗵𝗼𝗺𝗲𝘀, 𝗮𝘁 𝗲𝘃𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗪𝗲’𝘃𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝘀𝘀𝘂𝗲𝘀 𝗹𝗶𝗸𝗲 𝘂𝗻𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗵𝗲𝗿𝗲 𝗶𝗻 𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝟮𝟵, 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗱𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝗶𝗻𝗲𝗾𝘂𝗶𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗹𝗶𝗸𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗴𝗿𝗲𝗲𝗻 𝘀𝗽𝗮𝗰𝗲𝘀 𝗮𝗻𝗱 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 𝗔𝘀 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗖𝗼𝘂𝗻𝗰𝗶𝗹𝗺𝗲𝗺𝗯𝗲𝗿, 𝗜 𝘄𝗶𝗹𝗹 𝘄𝗼𝗿𝗸 𝗺𝘆 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝘁𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲 𝗶𝘀𝘀𝘂𝗲𝘀, 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘄𝗶𝘁𝗵 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 𝗜 𝗵𝗼𝗽𝗲 𝘆𝗼𝘂 𝘃𝗼𝘁𝗲 𝗳𝗼𝗿 𝗺𝗲, 𝗝𝗼𝗵𝗻 𝗥𝗲𝗲𝗱, 𝗼𝗻 𝗔𝘂𝗴𝘂𝘀𝘁 𝟯𝗿𝗱. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝘁 https://johnreedforus.com/

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	23.4/100
Spend / Reach / Long. / Eff.	0.0 · 34.4 · 0.6 · 58.7
Spend range	<USD 99
Impressions	1,000 – 1,999
CPM (≈ $/1k impr)	USD 33.01
Est. audience size	100 – 1,000
Days live	3 (2023-08-01 → 2023-08-04)
Created	2023-08-01
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	RI — John Reed
Surfaced by	“senate:John Reed”

🧠 AI analysis

Issue	other
Framing	positive candidate
Message type	gotv mobilization
Emotional appeal	hope
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	vote
Standout element	Candidate hugging a husky dog, projecting warmth and likability in a casual outdoor setting
Tactic	The dog photo humanizes the candidate and builds emotional rapport, while the Election Day urgency copy and bold vote overlay drive last-minute turnout.

Where it ran (delivery by region)

Tennessee

100.0%

Who saw it (delivery)

25-34 · unknown	0.2%
65+ · male	7.5%
18-24 · male	1.7%
25-34 · female	10.5%
35-44 · female	12.0%
25-34 · male	7.5%
18-24 · female	2.0%
45-54 · female	11.0%
45-54 · male	6.1%
65+ · unknown	0.1%
65+ · female	13.0%
55-64 · male	7.0%
55-64 · female	12.7%
18-24 · unknown	0.2%
45-54 · unknown	0.1%
35-44 · unknown	0.2%
35-44 · male	8.2%