Mike Rounds US Inactive
ROUNDS FOR SENATE
Results matter
Help re-elect Senator Rounds
Ad copy
We're getting results, but there's more to do. That's why I'm running for re-election.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 1 (2020-02-06 → 2020-02-06) |
| Created | 2020-02-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold red background with large candidate portrait and clear 'LET'S RE-ELECT MIKE' call to action in high-contrast blue banner |
| Tactic | The ad uses a results-oriented incumbent appeal — pairing a confident, approachable candidate photo with the tagline 'Results matter' to reassure voters that re-election is a logical continuation of proven leadership. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · female | 21.3% |
| 65+ · male | 29.8% |
| 55-64 · male | 25.3% |
| 55-64 · female | 3.9% |
| 45-54 · male | 8.4% |
| 55-64 · unknown | 0.6% |
| 25-34 · male | 4.5% |
| 45-54 · female | 2.8% |
| 35-44 · male | 3.4% |
