Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
Join The Movement www.marcus4rochester.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 65.4 · 5.8 · 63.7 |
| Spend range | USD 500–599 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 16.91 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 22 (2025-02-16 → 2025-03-10) |
| Created | 2025-02-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera outdoors in snowfall with frost-covered hair, creating raw authenticity |
| Tactic | The DIY selfie-style video in harsh winter weather signals grassroots authenticity and personal sacrifice, reinforcing the 'movement' framing in the copy. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 25-34 · female | 9.8% |
| 25-34 · male | 11.0% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 15.4% |
| 35-44 · male | 14.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 45-54 · male | 8.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.7% |
| 55-64 · male | 6.5% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 6.9% |
| 65+ · male | 3.9% |
| 65+ · unknown | 0.1% |
